Small Hours
Brand Identity, Logo Design
2021
Small Hours is a holistic skincare brand that aims to heal people naturally, without the aid of harsh medicine. In folklore, the Witching Hour is the time of night that witches are supposed to be most active and powerful. It was a pejorative term used to oppress women and spiritual people, which I set out to change.
The primary icon is used throughout, however there is flexibility in using other forms to diversify material.