Old Crow Coffee Co.
Brand Identity, Logo Design, Illustration
2020
Old Crow Coffee Co. is a cafe located in New Westminster, BC. Focusing on direct trade coffee, plant-forward food, and uplifting marginalized communities, the owner wanted to make sure their identity is recognizable and inviting. They were in need of a fresh face during the pandemic to bring in more customers and promote their business online. We infused a playful icon with bright colors to bring joy to their identity.
The logotype is organic and fluid, to represent the friendly, openness of the cafe.